Upp. develops a software platform that leverages artificial intelligence and machine learning to automate and optimise retailers’ online marketing campaigns. By analysing performance data, the system reallocates ad spend to improve product discovery and increase sales across e-commerce channels. The platform is already used by retailers such as Charles Tyrwhitt, Onbuy, Roman Originals and Nkuku, and is available in the UK, Europe and the United States. Co-founded by Ben White and Drew Smith, the company plans to use newly raised capital to expand its team, scale sales and marketing, grow into additional geographies, and launch new automation solutions for retailers. Upp. has secured $10 million in seed funding to support these initiatives, positioning the business for accelerated growth.

Total raised

$10M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2023