Upscribe develops subscription software for direct-to-consumer e-commerce merchants to drive subscriber growth, reduce churn and personalize recurring purchases. Its product lets customers skip shipments, swap products, change order frequency and enables upsells throughout the subscriber lifecycle. The platform offers APIs to integrate tools like Klaviyo, Segment and a Shopify subscription checkout offering. Founded in 2019 and based in Los Angeles, the company was initially bootstrapped by founder and CEO Dileepan Siva. Upscribe is growing 43% quarter over quarter and is close to profitable, with much of its business coming from referrals. Customers include Athletic Greens, Four Sigmatic and True Botanicals across food & beverage, health and wellness, beauty and home care verticals. The company plans to use the funding to hire in product, customer success and go-to-market to capture the next wave of subscription-first brands.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2021