UPshow develops interactive digital TV networks and a marketing and engagement platform that delivers hyper-targeted marketing, interactive entertainment, and analytics tools to out-of-home venues. The company’s plug-and-play technology drives customer and employee behaviors and engagement directly from mobile devices using immersive, hyper-relevant content. Enterprise customers span hospitality, entertainment, fitness, and healthcare industries. UPshow reaches audiences through more than 25,000 screens worldwide and is running pilot programs with Burger King, Buffalo Wild Wings, and Dunkin Donuts. Founded in 2015 and led by CEO Adam Hirsen, the company plans to invest further in product development and go-to-market expansion. The platform is positioned to increase brand engagement and venue profitability through its suite of tools and content offerings. UPshow builds a next-generation interactive digital signage platform that reprograms existing in-venue TV screens to drive measurable, ROI-producing customer and employee behaviors. The platform creates a seamless connection between TV screens and mobile devices and offers cloud-based control down to the individual screen. UPshow provides relevant content, prompts and offers tailored by time and location, plus rich analytics for ROI reporting. The company reaches customers and employees through more than 25,000 screens in venues around the world and has signed multiple seven-figure deals this year with household brands spanning tens of thousands of locations. UPshow intends to use the new funding to continue product development and to support servicing top brick-and-mortar brands throughout the United States and beyond. Founded in 2015 and based in Chicago, its customers include hospitality, fitness, entertainment and healthcare venues such as Crunch Fitness, UFC Gyms, Cheddar's Scratch Kitchen, Buffalo Wild Wings and Dave and Busters. UPshow provides a plug-and-play technology solution that transforms venue TVs into engaging and promotional experiences to drive sales, enhance engagement and improve marketing ROI. Led by CEO and co-founder Adam Hirsen, the company serves businesses across hospitality, fitness, entertainment and healthcare. Its solutions power more than 4,500 locations with 12,000+ active screens. Named customers include Crunch Fitness, UFC Gyms, Cheddar’s Scratch Kitchen, Sky Zone and ATI Physical Therapy. UPshow secured $6m in Series A funding to support scalable growth and enhanced product development. UPshow operates an in-venue social media display network that lets patrons showcase their social posts instantly on TVs within restaurants, sports bars, entertainment venues and family attractions. Launched in 2015 and led by CEO Adam Hirsen, the company has grown its install base to over 3,200 screens across the United States. Its customer mix ranges from local businesses such as Fatpour Taphouse and Crossfit Solace to national brands including Margaritaville, iFly, Blackfinn Ameripub and Tilted Kilt. UPshow uses its platform to drive engagement inside venues and to expand marketers' reach through ambient in-venue displays. The company closed a $1.5M angel funding round and is using the capital to grow its team, accelerate product development and expand sales into new markets.

Total raised

$32M

Funding rounds

4

Latest round

Debt Financing

Latest activity

Sep 2021