Upside raised $1.1M to provide a white-label robo-advisory solution that lets registered investment advisers offer automated portfolios to their clients. The platform’s default strategy emphasizes low-fee index funds and bond ETFs allocated by client age, retirement horizon and risk tolerance, while advisers can tweak models or use their own. Upside charges 0.25% for its services and advises partners to keep total fees under 1%. Founded in 2013 by Tom Kimberly and Juney Ham, the company previously participated in the St. Louis SixThirty fintech accelerator. It has an engineering-focused staff of eight and plans to use the funding to expand sales and marketing and continue product development. Upside has an early partnership with Shareholders Service Group, which serves over 1,200 advisers.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2014