Upsie offers post-purchase warranties and protection plans for thousands of devices — from smartphones and tablets to appliances, gaming consoles and lawn equipment — accessible through its website and mobile app. Customers upload receipts and product details and can buy protection within set windows (smartphones up to 120 days, appliances/TV/fitness gear up to 11 months, other electronics up to 60 days); claims are initiated via the app and Upsie can reimburse repairs (including at Apple stores) and aims for same-day repairs on many devices. The company says it covers roughly 60% of the warranty market and claims to save customers 50–90% versus competitors that sell at point of sale. Upsie benefited from a COVID-driven jump in consumer electronics demand, with device sales up 17% according to NPD, and reported revenue surged 2.5x over the prior 12 months (no hard revenue figure disclosed). Founded in 2015 and based in St. Paul, Minnesota, the company had 15 employees and plans to use new capital to grow customer awareness, expand warranty offerings and double headcount. Upsie is a Minneapolis-based startup that sells direct-to-consumer warranties for electronics and appliances via a web and mobile app. Its service covers roughly 15 categories and hundreds of electrical goods (computers, wearables, phones, TVs, small and large appliances, outdoor tools) and stores receipts, lets users scan SKUs, and file claims through the app. Upsie’s warranties are typically priced about 70% lower than retailer offerings, begin 30 days after purchase to pick up when manufacturer coverage ends, and can be bought up to 60 days after sale (45 days for smartphones). The company works with providers such as Centricity and aims to expand its provider network and product set (including planned auto warranties). Since exiting beta in 2016 Upsie says it has grown about 300% year-over-year, and its services are live only in the U.S. The startup targets a portion of the roughly $40 billion annual warranty market by offering simpler pricing, flexible ordering, and streamlined claims management.

Total raised

$23M

Funding rounds

2

Latest round

Series A

Latest activity

May 2021