BrandMaker is an Atlanta, Georgia-based provider of Marketing Operations and Marketing Resource Management solutions. Its software platform gives enterprise marketers visibility and control of their marketing and finance processes through an enterprise-level modular Marketing Ops solution. The platform enables marketing leaders to manage budgets, people workflows, campaigns, and marketplace performance. More than 300 companies, including Best Buy, Bayer, Daimler, and Avantor, use BrandMaker's solutions. Following a strategic majority investment from Rubicon Technology Partners, the company intends to use the capital to accelerate global growth—particularly in North America—via continued product innovation, go-to-market expansion, and pursuit of acquisition opportunities. The amount of the deal and specific terms were not disclosed. BrandMaker provides Marketing Resource Management (MRM) software, marketed as its Marketing Efficiency Cloud, with modules for brand management, marketing planning, campaign control, digital-asset management, advertising production automation, logistics and performance evaluation. The company serves large and medium customers and lists clients including Audi, Bayer, Hewlett Packard, MetLife, Roche and Volkswagen. BrandMaker has exhibited above-market sales growth and was named a Leader in Gartner’s Magic Quadrant for Marketing Resource Management for the third year running. It is headquartered in Karlsruhe, Germany, has opened international branch offices and employs more than 185 people. The company plans to use new capital to expand operations, develop technology capabilities and increase marketing in Europe and the United States. Its U.S. subsidiary, BrandMaker, Inc., based in Atlanta, is led by veteran MRM entrepreneurs Bill McInerny and David Ryan.

Total raised

$30M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2014