Uptime is a London-based knowledge app founded in 2019 by Jack Bekhor and James True that delivers over 1,700 five-minute snippets drawn from books, courses, and documentaries. The product combines machine learning with human curation and presents content in text, audio, and a proprietary visual story format. Uptime officially launched three months ago and reports strong early user engagement across topics such as NFTs, blockchain and documentary subjects like The Social Dilemma and Collective. The company says the latest funding will be used to further product development. Leadership highlights include board additions tied to the round. Financially, the company has now raised a total of $19 million following a recent extension to its seed round. Uptime is a micro-learning platform that presents five-minute "knowledge hacks" drawn from books, courses and documentaries in a visual story format verified by experts. Hacks are delivered as short, shareable visual stories, audio and text, with an option at the end to buy or access the full original work. The app launched on iOS in January and is positioned to help content creators reach new audiences and serve as lead generation for full-length works. Founders Jamie True and Jack Bekhor (who previously built LifeWorks, acquired in 2018 for $325 million) and former YouTube/Facebook executive Patrick Walker lead the company. Uptime says it is targeting Gen Z, millennials and other users who want short, constructive learning experiences, and cites the global edtech market (around $89 billion) as the opportunity. The company reports support from creators including Lily Cole, Oobah Butler and Dr Tara Swart.

Total raised

$19M

Funding rounds

2

Latest round

Seed

Latest activity

May 2021