Upwardli is a financial services company focused on making credit fair and accessible to the roughly 50 million Americans shut out of the U.S. credit system, particularly new immigrants and Gen Z. Its core product, Credit Builder Plus, launched in November 2022 and enables customers without a social security number or U.S. credit file to quickly establish and build a U.S. credit score. The solution is offered in partnership with Cross River Bank and incorporates a suite of banking services. Upwardli partners with financial institutions to embed its credit-building solutions as an alternative to a harsh credit rejection, helping consumers build credit and then passing them back to lending institutions when ready for approval. Financially, the company raised $2M in Seed funding to support growth. The company plans to use the funds to hire additional staff, add features to boost credit scores faster, and expand partnerships with financial institutions to embed its products. Upwardli offers an app-driven credit-builder service for people who struggle to obtain banking products due to a lack of credit history. Users enter basic financial information into the app and receive a tailored credit-builder solution paired with banking providers willing to serve this untapped market. The company is preparing a second-quarter launch of its credit-builder product in collaboration with a platform bank partner. Upwardli says it has established a partnership with a platform bank and will announce the partner’s name in the coming weeks. Co-founder and CEO Aaron Gregory leads the company and has been featured in prior interviews. Financially, the company recently completed a pre-seed raise (see deal details) to support the upcoming launch.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2023