Upwards (formerly WeeCare) operates a tech platform that matches families with vetted caregivers—daycares, babysitters, and nannies—and connects them with employer and government subsidy programs to make care affordable. Since launching childcare benefits solutions in response to pandemic workforce challenges, the company has grown eightfold and now serves nearly 3 million families through its network. Upwards has secured partnerships with employers including Chobani, JCPenney, Trane Technologies, the U.S. Army Reserves, and more than 520 other companies, and works with government agencies to streamline subsidy distribution. The company reports benefits for employers, including a 30% reduction in employee absenteeism and a fivefold decrease in turnover among employees using childcare assistance. Upwards’ technology reduces matching time from months to hours, provides prompt payments to providers, and improves subsidy program efficiency. Future plans funded by the round include accelerating national expansion, expanding the caregiver network to diversify options, and improving the customer experience for families, caregivers, employers, and government partners.

Total raised

$21M

Funding rounds

1

Latest round

Series B

Latest activity

Feb 2024