Survata is a San Francisco-based, technology-powered measurement company that provides advertising measurement and market research to leading brands and agencies. Its platform measures the branding impact of advertising and gauges consumer behaviors and opinions. Led by founder and CEO Chris Kelly, the company amassed more than 2,300 customers in six years. Survata intends to use the new funding to continue building its Ad Measurement suite. The company emphasizes delivering measurement tools and market research capabilities to advertisers and agencies. Survata builds online consumer surveys for ad agencies, hedge funds, consumer packaged-goods companies and others seeking market feedback. It delivers surveys through a network of publishers that ask readers to complete surveys in lieu of payment, sharing survey revenue with those publishers. The company charges a flat $1 per survey response, positioning itself as a cheaper, faster alternative to traditional research firms and competing with SurveyMonkey and Qualtrics. Survata uses a pay-as-you-go model that encourages transactional use but has produced repeat customers, monthly trackers and habitual users. Notable customers mentioned include Chipotle and Clorox, and the company emphasizes methodological rigor with a survey analyst on staff. Survata is a three-year-old, 10-person, San Francisco-based Y Combinator alum that has begun institutional fundraising activity.

Total raised

$20M

Funding rounds

2

Latest round

Series B

Latest activity

Jul 2018