URBAN, described as a home-grown technology brand, has historically focused on wearables and accessories but is now expanding into the lifestyle and wellness technology category. Its newly launched Nuvo Portable Blender series (Nuvo 450, 500, 600 and Nuvo Max) targets India’s fast-growing small-appliance and personal-wellness market, forecast to reach USD 9 billion by 2027. The blenders feature 20,000 RPM copper-core motors and six-facet stainless-steel blades capable of crushing ice, nuts and frozen fruit, and are positioned as compact, travel-friendly devices priced from ₹1,999. Offered in multiple colours with a one-year warranty, the lineup is aimed at fitness enthusiasts, young professionals and families who need on-the-go nutrition solutions. URBAN’s leadership says the product is meant to integrate seamlessly into daily routines much like smartphones. With online, offline and direct-to-consumer distribution in place, the company seeks to capture share of a global portable-blender market expected to exceed USD 600 million by 2030. No financial metrics such as revenue, user counts or profitability were disclosed in the article.

Total raised

$2M

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1

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Equity

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Nov 2025