Urban Ladder operates an online furniture and home-decor portal under Urban Ladder Home Decor Solutions Pvt. Ltd. Bangalore-based, the company has raised close to $76 million to date, according to VCCEdge. In June it secured $3 million in venture debt from Trifecta Capital to meet working capital needs. The funding was recorded as a cash transaction and structured in lieu of a mix of non-convertible debentures and compulsorily convertible preference shares. The raise reflects a broader trend of startups turning to venture debt amid a slowdown in equity fundraising because it typically costs less and avoids founder dilution. Email queries to co-founders Rajiv Srivatsa and Ashish Goel did not elicit a response at the time of the report. Urban Ladder is an e-commerce store focused on furniture and home accessories and is described in the article as India’s largest online seller in that category. Founded in July 2012, the site lists about 4,000 products across more than 35 categories. The company said it will use the new capital to improve its technology, including better product images and easier mobile browsing and purchasing, according to co‑founder and COO Rajiv Srivatsa. Urban Ladder plans to expand into 30 cities by the end of the year and add new categories to its catalog. The company positions itself as highly design‑focused with a curated range to differentiate from other online furniture sellers. The article situates the raise amid renewed VC interest in furniture e‑commerce and expectations of a recovery in India’s housing market. Urban Ladder is an online furniture retailer that provides curated home solutions. Launched in July 2012 and co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO), the company serves Bangalore, Delhi, Mumbai, Chennai and Pune. It offers close to 25 furniture categories and more than 500 products, including beds, sofas, dining tables and coffee tables. The company plans to expand product categories and reach additional Indian cities to establish itself as a leading destination for furniture shopping. Urban Ladder aims to be the largest furniture store, online or offline, in India within 18–20 months and intends to use funding to strengthen customer service and its technology platform. Financially, the company has raised a $5 million Series A and had previously raised $1 million from Kalaari Capital. UrbanLadder is an online furniture shop run by Bangalore-based Descasa Decor Online Pvt Ltd. The company sells furniture through its website UrbanLadder.com. It has raised $1 million in its first round of funding from IndoUS Venture Partners. The company said it will use the funds to strengthen the team, build customer service infrastructure and invest in technology. The article does not disclose revenue, user numbers, or other operating metrics.

Total raised

$59M

Funding rounds

4

Latest round

Debt Financing

Latest activity

Aug 2016