UrbanWipe is a direct-to-consumer startup focused on formulating and selling non-toxic yet highly effective cleaning solutions tailored for Indian households. Co-founded by JK Lakshmipat University alumnus Rajat Mathur, the company positions itself as a safer, environmentally responsible alternative to traditional chemical cleaners. The product line emphasizes sustainability without compromising cleaning efficacy, aiming to capture a growing segment of health-conscious consumers. With fresh capital, UrbanWipe plans to accelerate product innovation, enlarge its manufacturing capacity, and deepen nationwide D2C distribution. Mathur has articulated a long-term vision of scaling UrbanWipe into a Rs 100 crore brand, underscoring the team’s ambition to achieve substantial market share. The Shark Tank backing provides both financial resources and public validation, strengthening its operational foundation for rapid growth.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026