uRoutine offers a free, globally accessible social platform where users create, copy, and monitor habits while encouraging one another through shared progress and expert guidance. Targeting the post-pandemic surge in remote work and digital-wellbeing concerns, the app’s mission is to help people ‘achieve more and scroll less.’ Between May and July 2025 the company collected over 3,500 pre-registrations, indicating early demand ahead of full public launch. Founders Ed Johnson and Gabriel Sirbu previously built PushFar, which they exited to ScaleUp Capital in 2023, giving them credibility with repeat angel backers. The fresh capital will fund continued product development, user acquisition, and the build-out of both B2C subscriptions and B2B offerings for employers. Longer-term, uRoutine intends to introduce a business-facing solution to improve workforce productivity and a brand-facing channel connecting companies with health- and goal-oriented consumers. No revenue figures have been disclosed, but the company highlights a path to profitability grounded in multiple monetization streams.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2025