Urtak builds a low-friction Q&A widget that publishers can embed to ask readers three-option questions: “Yes,” “No,” or “Don’t Care.” Readers can also propose questions, which—after publisher approval—are presented to other users. The company reports roughly a 10% engagement rate among readers who see the widget, with engaged users answering an average of 23 questions per session and over 22 million responses collected to date. Notable publishers using the widget include Andrew Sullivan (Daily Beast), The Huffington Post, CBC, The Blaze, and El Tiempo. Urtak was created in 2008 and participated in TechStars NYC; its long-term mission is to organize the world’s “opinion information.” The company is not yet generating revenue but is considering sponsored-question formats for monetization.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2012