Urturn offers a web-based "social expressions" product focused on making it easy to create and share meme-style visual composites called "expressions," which can include photos, video, audio, text, doodles and interactive templates. Core features include templates (doodles, collages, quotes, speech bubbles, voting/interaction templates), a bookmarklet to grab source material, and a "Your Turn" button to encourage viral remixes. The company is targeting teens and trend-driven verticals such as music, fashion, beauty and art & design, and counts artists like Alicia Keys, David Bowie, One Direction, Green Day, Ellie Goulding, Carly Rae Jepsen and Kendrick Lamar as signed-up creators. Urturn is London-based with an office in the Valley and says its biggest markets are the U.S., the U.K. and South America. It is launching an iOS app funded by its Series A and is developing an Android app; it also plans to open templates via an API in future. The startup is exploring monetization options such as promoted posts and is focused first on scaling users and community engagement.

Total raised

$13M

Funding rounds

1

Latest round

Series A

Latest activity

May 2013