uSamp offers mobile and SaaS-based market research technologies, including proprietary self-serve sampling and survey authoring tools. The company is developing Instant.ly, a platform to give marketers real-time access to and evaluation of consumer data. uSamp taps a 12 million member global panel and provides insight and sampling solutions to thousands of clients, including General Mills, Google, Microsoft, Clorox, Loews, NBC, WPP, Nielsen, Ipsos, and GFK. The company says the new financing will accelerate development of Instant.ly and expand easy-access insight products. Founded in 2008 and based in Los Angeles with five offices worldwide, uSamp has more than 200 team members. Institutional investors include Greycroft Partners, DFJ Frontier, OpenView Venture Partners, and DuPont Capital Management. uSamp operates an Internet panel and market-research platform that maintains a database of 2 million active global panelists across segments such as automotive, entertainment, financial services, food and beverage, gaming, telecommunications and travel. The company offers a Web-based panel management platform and related social media technologies to serve market research clients. It employs about 90 people worldwide with offices in Los Angeles, India, Connecticut and London. uSamp plans to use new funding to expand through acquisitions and to develop its panel management platform and social media technology enhancements. Founded in March 2008 by Matthew Dusig and Gregg Lavin, the company leverages the founders' prior industry experience. The firm has raised $14.3 million in venture capital to date.

Total raised

$25M

Funding rounds

2

Latest round

Series D

Latest activity

Jul 2013