UserEvidence provides a customer evidence platform for B2B GTM teams that collects feedback across the customer journey, surfaces high-impact proof points (customer quotes, ROI data, original research), and distributes them to sales and marketing. The company integrates attribution and reporting tools that plug into Salesforce and supports cross-channel delivery from testimonials to reference calls and competitive win stories. UserEvidence recently acquired Zealot, adding advocacy management, proactive advocate activation, 1:1 reference management, and AI-powered matchmaking between advocates and active deals. The combined product aims to enable customer marketers to engineer relevant proof into every deal and shift teams from reactive support to strategic drivers of pipeline and revenue. The company says the milestones will fuel development of a full‑funnel customer marketing platform and address what it calls the growing “Evidence Gap.” UserEvidence counts customers including Gong, Ramp, and HackerOne and is based in Jackson, Wyo. UserEvidence provides a customer voice platform that converts survey feedback into verified case studies, testimonials, and stats in minutes, enabling GTM teams to publish shareable, on-brand content tailored by use case, company size, industry, or geography. The product automates the labor-intensive process of creating customer stories, addressing limited referenceable content and scalability challenges for marketing, sales, product, and customer success teams. Customers cited in the article include Pendo, Workato, Gong, Jasper, and Ramp. The company positions social proof as a critical asset for B2B buyers under pressure to consolidate tech stacks and validate vendor claims with real-world examples. UserEvidence’s stated mission is to help B2B companies generate authentic customer stories at scale and to enable sellers to spend more time building relationships with advocates. Financially, the company has raised a $9 million Series A, bringing total disclosed funding to $14 million.

Total raised

$16M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2025