Vantage Analytics builds analytics tools that help e-commerce businesses understand and act on their data, initially integrating with Shopify to surface insights like repeat-customer rates and peer comparisons. The company targets smaller merchants, specifically those with under $50 million in annual revenue. Vantage launched its first product five months ago and emphasizes turning data into actionable insights and outreach (for example, reconnecting past customers). The startup aims to expand integrations beyond Shopify to platforms such as Magento, Volusion, and BigCommerce. Longer term, the company envisions evolving beyond analytics into becoming the main operating system or dashboard for a company. Co-founder and President Aran Hamilton is quoted on the product and strategy. The company disclosed it has raised $1.1 million in its first funding round.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2014