Varos builds a data-sharing tool that crowdsources customers' KPI data via API integrations, pulling data in real time and requiring no maintenance. The self-serve product organizes connected data into verticals and tags it, giving dashboards that let users compare metrics like customer acquisition cost and average order value against peer benchmarks and view a Monday morning trends report. Founded by Yarden Shaked (CEO), Lior Chen (CTO) and Gil Shaked in 2021 and part of Y Combinator’s summer 2021 batch, the company soft-launched in August and officially launched this week. Since the soft launch more than 250 users are feeding marketing data into Varos; the company has multiple paying customers but operated as a free service while building its data marketplace. Varos is adding integrations (Shopify, Google, TikTok) and intends to expand beyond marketing KPIs into finance, product and sales. The team has grown from three founders to seven, plans to double headcount by year-end, and raised seed funding to keep up with demand.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2022