Vector is a London-based retail media startup led by Rupert Staines and Dan Brown that helps brands scale by harnessing Amazon's ecosystem. Its offering is split into two pillars: Amazon Audience Media, which leverages Amazon first-party purchasing data and the Amazon Marketing Cloud for hyper-tailored campaigns, and Marketplace Management, which optimises front- and back-end Amazon operations for discoverability and brand alignment. The company leverages advertising technologies and AI and partners with MarTech providers Perpetua, Carpio and Skai to support its services. Vector launched already empowering seven brands and with commercial partners including TSW, Passion Digital, PASHN, Active International, Rhapsody and TMWi. It raised £600K in funding and intends to use the proceeds to expand operations and broaden its business reach.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2023