Vegamour sells plant-based, vegan and cruelty-free haircare products formulated from organically grown, wild-harvested ingredients and supported by clinical data proving efficacy for hair and scalp health. The brand sources ingredients through fair-trade partnerships with woman-owned SMEs in southern Africa and other regions, emphasizing sustainability and biodiversity. Vegamour has scaled largely via DTC sales and reports 3,300% revenue growth since 2018. The company is moving into more brick-and-mortar retail and plans to pursue international e-commerce as part of its expansion. It will launch nationally into 400 Sephora doors in May and has planned rollouts in the UK, Europe, China and Australia later in 2022. Vegamour also intends to expand into hair maintenance and clean styling categories in late 2022 and 2023. VEGAMOUR is a digitally native, vegan hair wellness company founded in 2016 by CEO Daniel Hodgdon that offers plant-based, clean products formulated with proprietary phytoactive ingredients. Its product line includes best-selling topical serums, organically-sourced supplements and natural hair maintenance and scalp health offerings. The company positions itself as a holistic, inside-out solution to promote healthy hair growth and to address a large unmet need—hair loss affects roughly 35% of women, about 60 million people in the U.S. VEGAMOUR emphasizes clean, vegan, sustainably sourced formulations clinically proven to support abundant-looking hair. The brand plans to continue product innovation and expand distribution as consumers demand natural and sustainable beauty alternatives. VEGAMOUR intends to use new funding to accelerate organic e-commerce growth, launch additional products and enter new channels and geographies.

Total raised

$80M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2021