Bodhi Brands owns and operates Velvetcase.com, an online jewellery site selling jewellery to consumers. The company completed a second round of funding totaling about $1.5–2 million. The round was led by Uniqorn Ventures Fund and included participation from a group of angel investors via LetsVenture. Named angels in the round include T.V. Mohandas Pai and S. Somasegar. Existing investor The Chennai Angels also took part in the financing. The fundraising strengthens the company's financial position as it continues operating its online jewellery business in India. Velvetcase (operated by Mumbai-based Bodhi Brands Pvt Ltd) runs an online platform that connects handpicked and internationally acclaimed jewellery designers with consumers and global retailers. The site offers custom and designer jewellery, aggregating a wide variety of designs from designers who the company says serve retailers such as Tiffany, Harry Winston, Tanishq, Zales and Saks Fifth Avenue. Founders Kapil Hetamsaria (CEO) and Runit Shah (COO) launched the business in 2012 and emphasize using technology to bring globally crowdsourced yet curated design to customers. The company says it is building a global platform that connects creators of design and consumers using innovative technologies. Velvetcase competes with online jewellery players including Caratlane and BlueStone. The startup recently raised external capital, which it will likely use to scale its platform and designer partnerships. No revenue or user metrics were disclosed in the article.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2016