Founded in January 2020 by Dave Hurt and Oleg Fridman and based in Boston, Verb Data builds analytics tooling specifically to live inside multi-tenant SaaS applications. Its product simplifies building and maintaining customer-facing dashboards for non-technical team members by reporting and automating the underlying data infrastructure; each embedded chart is backed by a data warehouse optimized for that chart without developer effort. The company launched a private beta in August 2020, went public in April 2021, and counts dozens of customers including Encamp, BidOps, SwipeBy and ReviveMedia. Use cases include embedded product dashboards, Notion-based client analytics portals, customer success, and sales tools. Verb has grown to 15 employees (from seven a year earlier) and says it is prioritizing customer growth over revenue; over the past six months it recorded 65 new signups with a ~20% overall conversion rate (30% in July). Upcoming product work includes map data and charts, more data-source integrations, an updated design styles library, and Slack integration.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2022