Veris Behavior develops virtual reality and neuromarketing solutions to run immersive in-store market research that simulates a real shopping experience. The platform enables retailers to validate marketing actions, understand consumer preferences and identify in-store optimization opportunities. The company closed a second pre-seed round of €88,000 from Grupo Análisis e Investigación and an experienced shopper-marketing business angel; the deal is described as "smart money" because the investors bring sector expertise to the team. Funds will be used to further develop and improve its technology, including new virtual environments, and to deepen its analytics platform and process automation. The round will also help accelerate commercialization and traction as the company seeks partnerships and customers across the EU. Management plans to close a larger investment round by year-end to fund additional immersive technologies, enter new markets and develop other business models. Veris Behavior develops immersive virtual‑reality experiments combined with neuromarketing tools to deliver hyperrealistic shopping simulations and measure consumer responses. Its technology aims to let companies anticipate buyer behavior inside the point of sale by collecting data from each experiment. The company plans to develop further technology for virtual environments and integrate additional neuromarketing tools, and has begun applying to Spanish accelerators to generate traction and commercial relationships. Founders include Alekos Martínez, Jaime Madera and Gonzalo Azcárate, and the venture builder Eywa Space acts as co‑founder and strategic/technological partner. The company is located in Guipuzcoa (País Vasco). Financially, Veris Behavior closed a seed financing and will use funds for technology development, a prototype, and team operating expenses.

Total raised

$37M

Funding rounds

2

Latest round

Seed

Latest activity

Jan 2022