Versium operates the LifeData™ predictive analytics scoring engine and offers access via an API to help organizations optimize consumer engagement and improve marketing efficiencies. Led by CEO Chris Matty, the company supplies predictive scoring and data technology to a range of clients. Its customers include major consumer goods companies, wireless carriers, financial institutions, consumer researchers, data services and data analytics companies. The company raised $2.5M in financing to support its growth. Versium plans to use the funds to accelerate deployment of its technology by hiring data science and sales and marketing personnel. The business is based in Redmond, Wash.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2013