VERSUS IO operates a natural language comparison engine that launched in July 2011 to compare smartphones and has expanded to tablets, cameras, mobile apps and cities. The site claims about 25 million comparisons and is localized in 18 languages. It reports roughly 2 million unique visitors per month and average growth of 35% month-on-month since launch. The company says it can compare nearly anything via NLP and plans to expand to 640 verticals, potentially including people. Financially, VERSUS IO has raised a total of $3.8M to date and recently closed a $2.8M Series A. VERSUS IO launched in July as a natural-language-styled comparison engine initially for smartphones. It has expanded to compare tablets, cameras and city comparisons as its first non-product vertical, and the company says its engine can compare just about anything using natural language processing. VERSUS IO reports 10 million product comparisons available in 18 languages and about 2.5 million monthly visitors. The startup plans to add 640 additional verticals by summer 2013 and intends to add TVs and projectors next. VERSUS IO is based at The Factory in Berlin and is led by CEO Ramin G. Far. The team frequently highlights the potential to even add people to its list of verticals. VERSUS IO is a Berlin-based natural-language comparison engine that began by targeting buying decisions around smartphones and tablets and has expanded into cameras, camcorders and mobile apps. The site says traffic tripled in four months, rising from 520k uniques in June to 1.5M uniques in September, and reached about 100k unique visits per day following the iPhone 5 launch. Its database now equates to roughly 3 million comparisons. VERSUS IO intends to expand to 640 verticals by summer 2013, with planned categories including Real Estate, Food, Credit Cards, TVs, Banks, Plastic Surgeons and Motorcycles. App comparisons are positioned for app developers, enabling feature and performance comparisons across App Store and Google Play, including rankings and regional performance. The company has been funded by Hightech-Gruenderfonds and JMES Investments to the tune of €700k.

Total raised

$4M

Funding rounds

3

Latest round

Series A

Latest activity

May 2013