Founded in 2017, VETRESKA is a pet lifestyle brand known for product-driven design and annual flagship SKUs, including soil-free cat grass, a cactus cat climbing frame, a watermelon litter box and a pet bubble box. The company follows a “big single product” strategy, continually refreshing its hit products across multiple specifications and price points to extend product lifecycles. VETRESKA pursues a channel-first approach: it has built a distribution network of more than 60 distributors covering tens of thousands of pet stores, alongside direct online sales on Tmall, Taobao, JD and WeChat. The brand reported that by the end of July it had already exceeded 2019 full-year revenue and expected to double sales by the end of 2020; on Amazon Prime Day it achieved nearly $300,000 in single-day sales. VETRESKA plans to launch a New Zealand–imported private-label cat food, VETRESKA KIBBLES NZ, early next year and to fill gaps in the cat-litter category to create a more complete high-end pet lifestyle offering. The company will increase investment in brand building, content and cross-category collaborations to extend its appeal beyond pet owners toward a broader female lifestyle audience.

Total raised

$20M

Funding rounds

1

Latest round

Series B

Latest activity

Dec 2020