Vibenomics provides location-based Audio Out-of-Home™ advertising and in-store audio experiences using cloud-based technology, a licensed background music library, data integrations, and a network of on-demand professional voice talent. The company offers a full-service team of audio experience experts to create and run audio channels for retailers and brands. Vibenomics serves more than 180 advertisers across over 15,000 locations in 49 states and reaches more than 250 million unique monthly listeners. Led by CEO Brent Oakley, the company has nearly 40 employees. The business plans to use the new capital to launch additional national networks in grocery stores, pharmacies, and convenience stores. Its product is positioned to enable brands to speak directly to shoppers at the point of sale. Vibenomics operates a cloud-based Audio Out-of-Home platform that combines licensed background-music playlists with programmatic commercial spots to reach shoppers at the point of sale. Its plug-and-play tablet devices dynamically broadcast hyper-targeted, in-stream audio advertisements and curated playlists across retail locations, and the company shares ad revenue with participating retailers. The business serves over 120 advertisers across more than 6,000 locations in 49 states, reaches roughly 200 million unique shoppers, and staffs 44 employees. Vibenomics has partnerships and distribution through channels such as Vistar Media and a Kroger deployment in 2,300+ stores. The company plans to use new funding to accelerate product development, go-to-market execution, and the launch of additional national networks in convenience and grocery retailers. Founded in 2016, Vibenomics projects expanding into ten thousand or more convenience and grocery outlets by 2021. Vibenomics combines licensed background-music playlists with commercial spots paid for by brand advertisers and delivers them via cloud-based technology and plug-and-play mobile tablet devices. The platform dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists across retail locations, enabling brands to talk to shoppers during the final steps of the purchase journey. Vibenomics operates a partner program that shares ad revenue with retailers, allowing them to monetize their private in-store airwaves and transform a legacy expense into a profit center. The company reports over 100 brand advertisers in more than 4,000 locations across 48 states, reaching over 150 million people. It plans to use new funding to expand into additional convenience stores and grocery retailers, accelerate product development, and scale go-to-market execution. Vibenomics provides cloud-based technology and managed services that enable location-based businesses and connected cities to create and control background music, messaging and advertising. Clients work with Vibenomics Audio Experience Managers who customize the vibe in each location and professional voice talent produces location-based messages that can be ready within hours. The company recently launched an audio out-of-home (OOH) advertising marketplace that can reach nearly 150 million consumers nationally or target any combination of 4,000 individual locations. Vibenomics plans to use new funding to expand the advertising marketplace by increasing participating locations and building out its ad sales team. The company was founded in 2016 in Indianapolis as Fuzic and rebranded to Vibenomics in 2017. Brent Oakley is founder and CEO.

Total raised

$30M

Funding rounds

5

Latest round

Series B

Latest activity

May 2022