Vidcoin offers an SDK and a native mobile video ad format that detect connection speed and pre-load targeted video ads inside apps so videos play instantly. The company focuses on integrations with app developers, targeting freemium developers—particularly gaming apps—and is also getting interest from messaging and other freemium apps. Users opt in to watch Vidcoin ads in exchange for in-app rewards such as coins or unlocked levels. Vidcoin partners with ad inventory providers including Teads, AOL (TechCrunch’s owner) and Unruly Media, allowing it to concentrate on delivery technology. The startup reports a current run rate of $2 million and reaches about 50 million people every month. The recent funding will be used in part to open a New York office.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2014