Vidgyor provides a technology platform that auto-detects original broadcast TV ads and replaces them with targeted mid-roll video advertisements across internet-delivered live TV. Its solution integrates with any CDN, video player, or encoder and works across desktop, mobile, tablets and IP set-top boxes without disrupting existing digital workflows. The platform supports integration with VAST-compliant video ad networks and includes a dashboard for real-time campaign management and revenue tracking. Vidgyor claims its technology can increase live-TV publisher inventory by 5X to 10X, creating incremental monetization opportunities. The company plans to use the $500,000 investment from AngelPrime to expand its target user base, increase marketing efforts and further develop its technology. It targets broadcasters and content distributors aiming to monetize live streaming to online and mobile audiences, including the Indian diaspora.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2015