Vidible operates a video syndication platform that connects buyers and sellers of online video content, offering search, site tags, and analytics. Content creators retain control over where their videos appear while buyers can search for videos or add a Vidible tag to have relevant videos play automatically. The company monetizes via a set rate paid by content buyers based on impressions, with buyers able to run their own ads or use ads from Vidible’s network partners. Vidible launched a beta over the summer and has signed up 100 video providers, serving more than 1 billion impressions per month. Founders Michael Hyman (CEO) and Tim Mahlman (co-founder and President) come from ad tech backgrounds, including an acquisition of Hyman’s prior company and Mahlman’s roles at Turn and BlueLithium. After focusing on R&D for the first year, the company says it is now building out its business arm and is looking to expand internationally.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2014