VIPStore Co. is a China-based e-commerce company and parent of omei.com, which sells in-season luxury and fashion brands, and jiapin.com, an established flash-sales site. The company serves approximately 2.5 million members and is described in the article as continuing to grow. VIPStore has partnered with Macy's to host a Macy's section on omei.com that is expected to begin selling I.N.C. women's and men's fashions in spring 2013, with other Macy's private brands to roll out in following seasons. Orders placed through omei.com will be filled locally through VIPStore's facilities in China, while orders placed by Chinese customers on macys.com will continue to be fulfilled through the United States. The Macy's relationship is positioned as a way for both parties to learn about Chinese consumer preferences and shopping patterns.

Total raised

$15M

Funding rounds

1

Latest round

Equity

Latest activity

May 2012