Viral Nation was founded as an influencer marketing agency in 2014 and has since evolved into a global digital and social innovation group that includes VN Marketing, VN Talent, VN Sports, and VN Tech. The company serves a roster of Global 500 clients, including Anheuser-Busch, The Coca-Cola Company, Disney, Hasbro, Meta, Tencent, Tim Hortons, TJX, Uber, and Vivid Seats. With the new financing, Viral Nation plans to accelerate the public release of SaaS technologies that currently power internal operations and to introduce AI-powered solutions for the creator market and responsible social engagement. The company intends to grow its presence in new and existing markets, expand content services for creators, and double the size of its in-house engineering team. Financially, Viral Nation has secured CAD $250 million to fund these initiatives, with $150 million allocated to immediate growth plans and an additional $100 million to be deployed over the next 18 months. Board expansion tied to the investment will add Eldridge and Maverix representatives to support scaling and product development.

Total raised

$198M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2022