ViralGains is a Boston, MA-based video advertising journey platform led by CEO Tod Loofbourrow. The platform enables marketers to engage people with relevant brand stories in the contexts that people most favor, using two-way conversations to discover consumer preferences and build unique journeys. Its solution aims to generate awareness, motivate intent, and impact purchase decisions. ViralGains serves marketers including a current line-up of Fortune 2000 companies, including four of the top five auto manufacturers and four of the top five banks. The company has regional offices in New York, Los Angeles, Chicago, San Francisco, Atlanta and Detroit. It recently secured $13.5M in Series B equity and debt funding and intends to use the funds to grow its market share in video advertising. ViralGains provides a platform that helps marketers maximize online video views, shares and conversation in real time while measuring and optimizing viewer sentiment. In 2015 the company launched a Customer Sentiment Analysis Tool for real-time sentiment measurement and a Profiling Suite that combines viewing, sharing and engagement data with custom social audiences. Led by CEO Tod Loofbourrow, ViralGains serves brands and agencies, including Weber Shandwick. The company completed a first close on a $12.3M Series A financing and intends to use the funds to continue expanding operations. Founded in 2012 and based in Boston, ViralGains maintains regional offices in New York, Chicago and Los Angeles. The product roadmap and recent hires appear focused on scaling operations to capture growing online video consumption and digital video advertising demand. ViralGains operates Praxis, a video ad platform that enables advertisers to find targeted audiences for YouTube video content and places native and mobile video units across premium websites, influencers, social games and social networks. The company serves clients including Exxon, Nestlé, Showtime, Lexus and State Farm. Led by CEO Jay Singh and based in Boston, ViralGains is using recent funding to expand into new markets and to grow both the demand and supply sides of its business. It is specifically planning moves into Southern California, New York City and Chicago. The company is hiring to support the expansion. Financially, ViralGains reported raising $2.8M of a $3.3M funding round.

Total raised

$29M

Funding rounds

4

Latest round

Series B

Latest activity

Sep 2017