Virtual Gurus is a talent marketplace that leverages proprietary technology to match organizations with highly skilled Canadian and American virtual assistants. The company offers a monthly subscription service used by customers such as OutTV, Borrowell and 3Strands Global Foundation to realize time and cost savings and support ESG goals. Virtual Gurus also operates the Virtual Gurus Academy, an online learning platform that supports work readiness and upskilling for virtual assistants. The business closed a combined $8.4m Series A and non-dilutive funding round, bringing cumulative funding since February 2020 to $10.4m. Proceeds will be used to introduce machine learning into high-return-on-investment areas, expand the technology platform, and accelerate expansion into the United States, which currently accounts for 38% of the company’s revenue. Led by founder and CEO Bobbie Racette, the company emphasizes creating meaningful earning opportunities for BIPOC people, LGBTQ2S+ individuals, single and stay-at-home parents, and those with alternate abilities. Virtual Gurus operates a talent marketplace that uses a proprietary Talentplace hub to match organizations with skilled Canadian and American virtual assistants, offering dedicated assistants, project support, and on‑demand tasks via askBetty. The company plans to invest in machine learning to improve onboarding, qualification, and matching efficiencies. It intends to expand staff and grow its talent pool with a focus on diversity and inclusion, prioritizing opportunities for Indigenous people, LGBTQ2+ individuals, single parents, and people with disabilities. Virtual Gurus reported rapid revenue growth since the second half of last year and aims to scale its technology and operations to meet demand. As of January 2021, 91% of its virtual assistants were female and 40% self‑identified as underrepresented. The company will also expand askBetty across other technology platforms to increase accessibility for clients and assistants.

Total raised

$10M

Funding rounds

3

Latest round

Series A

Latest activity

Mar 2022