Virtue Drinks is led by CEO and founder Rahi Daneshmand and is based in London. The company produces organic yerba mate canned drinks that deliver 80mg of natural caffeine per can, with zero sugar, zero calories and no artificial ingredients. Its products are available in three flavours: Tropical, Peach & Raspberry, and Strawberry & Lime. Virtue is certified Carbon Neutral and vegan and is sold in 20 countries, including stockists such as Waitrose, Whole Foods Market, Ocado, Morrisons, Motor Fuel Group, Casino, Carrefour, and Spinneys. The company raised £2M in its most recent funding round and intends to use the funds to support strategic marketing, global distribution, and hiring efforts. According to the article, the recent backing brings total funding to over £5M. Virtue Drinks is a London-based brand founded in 2016 that makes all-natural, zero-sugar and zero-calorie energy drinks. It offers two ranges—Virtue Clean Energy and Virtue Yerba Mate—and exports to leading retailers in 30 countries. The company positions itself as a healthier alternative to traditional energy drinks, delivering natural caffeine without artificial chemicals. Founder Rahi Daneshmand launched Virtue after seeking a clean, natural pick-me-up; the brand is described as multi-award winning. Virtue plans to expand distribution to "every store where you might find traditional energy drink brands." Financially, the company recently received a six-figure personal investment from footballer Chris Smalling; no revenues, valuation, or other financing details are disclosed in the article.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2024