Founded in 2014 and based in Phoenix, Virtuous offers a CRM and marketing platform designed specifically for nonprofit fundraising, tracking email opens, website visits, and other donor signals to enable personalized outreach. The product emphasizes "responsive fundraising" and donor segmentation comparable to Klaviyo but tailored to philanthropy. The company serves more than 10,000 nonprofit customers, including Ronald McDonald House, Habitat for Humanity, and the American Cancer Society. Virtuous says it has quintupled revenue over the last three years and grew revenue 500% since its $18 million Series B in July 2021. Management plans to expand its customer relationship team and roll out new AI functionality to customers in early 2025, including natural-language querying features developed using the OpenAI platform. Competitively, Virtuous cites Blackbaud as a primary incumbent in the nonprofit CRM market. Virtuous provides a suite of responsive fundraising tools that unify fundraising, marketing, payments, and donor development to relieve nonprofits of redundant back-office tasks and surface insights for personalized donor experiences at scale. The platform includes integrated payments and donor development features purpose-built for nonprofit teams. The company plans to use new capital to scale its go-to-market motion, expand customer success, and accelerate product development. Virtuous also intends to hire across most teams, searching for top tech talent in Arizona and across the U.S. Leadership says the company is already driving value to many of the world's top nonprofits and that the new partnership will accelerate its ability to serve nonprofits and grow global generosity. Founded in 2014 by Gabe Cooper, Virtuous Software provides nonprofit CRM software that enables charities to tailor messages to individual donors, track donors, and use big data analytics to identify relationships needing attention. The platform offers reporting and dashboards, notifications and reminders, gift tracking, giver persona management and other functions. The company plans to use new funding to launch key relationship automation features and to increase marketing and sales efforts. Virtuous serves charitable organizations seeking donor relationship management and fundraising tools. As of the article, the company had raised a total of $2.2M since 2015. The business is based in Phoenix, Arizona. Virtuous Software builds nonprofit CRM software designed to help charitable organizations grow donor support, inspire action, and create personal connections with supporters and communities. The company is led by CEO Gabe Cooper. It raised a $700K seed funding round to support its operations. Virtuous intends to use the funds for product development and business growth. The company is headquartered in Phoenix, AZ. No operating metrics were disclosed in the article.

Total raised

$120M

Funding rounds

4

Latest round

Equity

Latest activity

Sep 2024