Visual Electric builds a generative AI image-generation tool tailored to designers, ad creatives and concept artists, emphasizing designer workflows and iterative editing. The company was founded in November 2022 by CEO Colin Dunn, CPO Adam Menges and CTO Zach Stiggelbout and launched a beta in February for users at companies such as Stripe, Affirm and Riot Games and studios like Instrument and Manual. Users start with a text prompt to receive four options on an infinite canvas and can iterate, select color palettes, exclude colors, set format and choose moods like Airbrush, Film, Cinematic and Neon. Key features include a "touch" tool for localized edits by prompt, upscaling for premium users, background removal, variation controls via a creativity slider and a remix function. Visual Electric uses Stable Diffusion for image generation, GPT-3.5 Turbo for auto-generated prompt suggestions and GPT-4 to generate prompts from imported images. The product has a free tier capped at 40 image generations per day, a $16/month premium plan with faster generation and commercial-use licensing, and a $48/month top tier that keeps generated images private and offers higher speeds. The company is considering building a mobile app next year.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2023