Visual IQ is a Needham, MA-based provider of cross-channel marketing intelligence software led by co-founder and CEO Manu Mathew. Its hosted IQ Intelligence Suite reveals cross-channel performance insights hidden within companies’ marketing data. The suite provides marketers and agencies with actionable recommendations to improve marketing effectiveness. The company raised $12M in funding to support its growth. Visual IQ intends to use the capital to accelerate product innovation and sales growth. Visual IQ is a Needham, MA-based provider of software and services that support marketing investment decisions. Its SaaS analytics solutions give marketers and agencies performance insights across a complex and ever-expanding media mix to improve return on marketing investments. Clients include AT&T, CVS, Texas Instruments and Vanguard Financial. The company also partners with leading media and creative agencies and other marketing-technology companies to bring its solutions to their clients. Visual IQ completed a $3M growth funding from Fog City Capital and plans to use the capital to expand its team, advance partner relationships and improve its technology infrastructure. Founder and CEO Manu Mathew said Fog City Capital's domain expertise in digital marketing and analytics will help the company scale its growth.

Total raised

$15M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2012