VITAFY is a Munich-based e-commerce supplier of nutrition and dietary supplements focused on fitness, weight management and general health. Its platform lists more than 7,000 products across over 300 brands and the company has developed its own brands such as WYLD (cereals, healthy snacks, and protein shakes). Already this year the startup generated a double-digit million turnover. With the new capital VITAFY plans to expand its portfolio of brands and accelerate cooperation with brick-and-mortar retailing, leveraging its retail expertise. CEO and founder Georg Bader said demand for healthy, functional nutrition tied to individual lifestyles is growing across markets and the company aims to further accelerate growth with Cipio Partners. Cipio Partners noted VITAFY's e-commerce expertise and trend sense as reasons to strengthen its own brand portfolio and position in physical retail.

Total raised

$11M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2018