Vitruvian builds the Trainer+, an at-home, cable-based strength-training system that dynamically adjusts resistance via software. The Trainer+ claims adjustable loads from about 5 lb up to roughly 440 lb and integrates with a smart TV, phone, or tablet for self-made workouts or immersive classes. The unit sits on the floor, is portable, requires no installation, and Vitruvian released a second-generation upgrade late last year. The company says it sold out of its initial run and will begin ramping production the following month. Vitruvian plans to use its latest funding to scale the Trainer+ business and push into the U.S. market. Financially, the company completed a $15 million Series A after a $3.4 million seed round at the end of 2020. Vitruvian develops the V-Form Trainer, a strength-training device that uses custom motor systems and an adaptive force algorithm to vary load from 7kg to 180kg. The device logs performance data and pairs with a connected app offering over 200 exercises, coached classes, technique tutorials and accessories. Founder Jon Gregory, a former high-frequency trader, spent about a decade iterating the technology and algorithmic foundation for the product. The company launched to the global retail market after a pre-order campaign that outsold Peloton, demonstrating strong early demand. Vitruvian plans to ramp up production to meet that demand and expand into new markets with support from strategic partners. The recent seed raise provides capital to scale manufacturing and commercial rollout.

Total raised

$18M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2022