VITURE is a San-Francisco-based hardware company focused on extended reality (XR) and augmented reality (AR) smart glasses. Its product line now spans three generations, including the Luma Series, the AR-focused Luma Ultra, and the high-performance flagship model dubbed The Beast. IDC data shows the company has held more than 50 % of the U.S. XR glasses market since Q4 2024 and is currently ranked #1 in U.S. shipments for the category. Beyond consumer use cases, VITURE is extending its technology into enterprise and medical workflows through a recently announced AI-and-AR initiative with NVIDIA and Stanford Medicine. The company also cultivates cultural relevance, evidenced by a limited-edition Cyberpunk 2077 collaboration that sold out quickly. With fresh funding, management plans to accelerate next-generation product development, broaden global retail presence, and deepen strategic partnerships. VITURE is simultaneously defending its intellectual-property position through ongoing litigation with rival XREAL.

Total raised

$200M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2026