Vividly offers trade promotion management tools that manage trade spend from campaign creation through promotion planning, forecasting and deductions management for consumer packaged goods brands. The platform ingests messy retailer feeds and spreadsheets and produces data-driven downstream analyses to improve promotion execution. Customers report a 90% reduction in time required to complete business processes and more than a 20% improvement in planning accuracy. Since rebranding from Cresicor (founded in 2017), the company has grown revenue by over 4x, expanded its customer base threefold, and increased employees to 60. Its customer roster includes CPG brands such as Liquid Death, Bulletproof and Quinn’s. Vividly plans to accelerate product development to serve larger CPG customers and scale its go-to-market team, and is working on additional optimization modules. Cresicor provides an automated platform that ingests disparate retailer, revenue and accounting data to help CPG brands plan, track and analyze trade promotions. Its software matches promotional events to sales and expense data to identify valid expenses and provide analytics for promotion effectiveness. The company targets small to midsize CPG brands and counts customers such as Perfect Snacks, Oatly and Hint Water. Since raising the funding in February, Cresicor says revenue grew 2.5x and headcount increased 4x to 20 employees. With the new capital it plans to hire in engineering and customer success, acquire new brands and invest in product development. Leadership also plans to expand beyond trade promotion into other P&L areas (supply chain, salaries) and pursue additional CPG verticals and enterprise customers.

Total raised

$24M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2022