Vocal Image is an Estonia-based subscription app that uses AI to provide guided voice and communication coaching through exercises, guided journeys and automated feedback. The product includes an interactive library of tongue twisters, breathing exercises, gesture advice and AI-personalized tips aimed at professional and personal goals. The company leverages a GDPR-compliant dataset of roughly 35,000 recordings per day and over 1 million labeled real-voice samples collected via its community Voice Rating feature. Vocal Image reports 4 million app downloads, about 160,000 active users, and as of August claims $12 million ARR with roughly 50,000 paid users. The team of about 20 plans to expand its development team and roll out additional localizations beyond English, Spanish, German, French, Ukrainian and Russian. The startup joined accelerator Startup Wise Guys and was named one of five winners in a European AI Startup Program run by Hugging Face, Meta and Scaleway. Vocal Image is an AI-powered voice-training app that uses a proprietary AI to create individual coaching plans from a short audio clip and track client progress toward a user-specified result. The product is language-agnostic—the team says it analyses frequencies and trains users to control vocal muscles—and the company positions itself as an educational program rather than a medtech solution. Founders Nick Lahoika (CEO), Mikalai Karaliou (CTO) and voice coach Maryna Shukiurava built the app out of a popular Russian-language YouTube channel that started in 2018; the app launched in early 2021. The startup has collected multiple competition awards and has gained traction in Europe and North America. Vocal Image secured prize funding and intends to invest in marketing to scale in European and US markets.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2025