Vow To Be Chic operates an e‑commerce platform that lets customers rent or purchase designer bridesmaid dresses, with rentals priced at roughly $50–$95 compared with about $300 retail. The service includes access to designers such as Monique Lhuillier, Nicole Miller, Theia and Jenny Yoo, plus a complimentary personal stylist, try-on and color swatch options, free shipping and free dry cleaning. The company has expanded its offering into accessories and plans to introduce new designers and brand extensions. Growth has been driven largely by word of mouth: 70% of customers have referred at least one friend and 20% have referred five or more. Financially, Vow To Be Chic recently closed a $5 million Series A and intends to use proceeds to scale the business, improve technology systems and grow the team to meet rising demand.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2016