Voyat offers a social CRM platform designed specifically for the hotel industry, combining online social profiles with on-site behavior to personalize guest experiences. The company launched two products at debut: V-CRM, which links guest profiles (via social logins such as LinkedIn, Facebook, Twitter or Google+) to hotel loyalty programs and tracks social mentions; and V-Direct, which lets staff offer discounts or perks based on visit frequency. Voyat integrates with reservation systems so front-desk staff can recognize frequent guests on check-in and deliver tailored welcome messages or upgrades. The product aims to drive direct rebookings and return control of customer relationships to hotels, countering the industry trend of third-party bookings (Habbel cited 76% of bookings done through third parties). Voyat came out of stealth with seed funding and intends to use its social-data approach to help hotels personalize service and reward loyalty.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2014