Vserv's flagship product, AudiencePro, ties data from offline and online marketers, telecom operators, mobile app developers and third parties to create user personas and trigger real-time intent signals for mobile marketing. The platform enables discovery, analysis and monetisation of end users and serves clients across consumer goods, e-commerce, retail, telecom, banking & financial services, mobile entertainment and gaming. Vserv mines data to deliver mobile marketing for over 500 clients and is serving about 2,200 customers globally on a daily basis. The company has over 200 employees and was founded in January 2010 by Dippak Khurana and Ashay Padwal. Management says the business is looking to cross $100 million in revenue by the end of 2015. With the new funding Vserv plans to build its smart data platform across India and Southeast Asia and strengthen its data analytics capabilities. Vserv is positioned as a leader in mobile in-app advertising in India and focuses on emerging markets, delivering in-app and WAP advertising for Fortune 500 brands. Its core product is an App Ad-Wrapper that enables developers to monetize J2ME apps across over 500 phone models. The company reports delivery of advertising in more than 200 countries. Vserv is extending its Ad-Wrapper technology to support Android apps to capture growing smartphone usage in emerging markets. With the new funding, the company plans to expand its sales and engineering teams and further develop monetization solutions for the global app developer community. The company emphasizes rapid global reach and developer-friendly monetization with minimal integration effort.

Total raised

$18M

Funding rounds

2

Latest round

Series B

Latest activity

Mar 2015