Vuori is a Southern Californian performance lifestyle brand that creates premium performance apparel inspired by the Coastal California active lifestyle. Launched in 2015, the company offers elevated everyday essentials and has expanded its assortment with products such as Vuori BlissBlend™ and Vuori DreamKnit™. Vuori sells through an omnichannel presence across more than 18 countries via a growing network of brick-and-mortar locations, e-commerce, and distributors, and expects to exceed 100 stores by 2026 with expansion focus in Europe and Asia. The business emphasizes product quality, customer experience, and community as core principles. Financially, the company completed an $825 million transaction that values the brand at $5.5 billion and builds on a 2021 $400 million investment led by SoftBank Vision Fund 2 at a $4 billion valuation. Management says the capital will help accelerate global expansion and Vuori’s goal of becoming a category leader in performance apparel. Vuori designs performance-driven activewear that blends technical fabrics with a West Coast aesthetic for everyday wear. Founded by Joe Kudla in 2015 and headquartered in Encinitas, CA, the brand has grown via a strong ecommerce business, brick-and-mortar stores, and wholesale partnerships. Vuori reports it has been profitable since 2017. The company plans international expansion next year with omnichannel launches across Western Europe and Asia Pacific and an innovation center in Taiwan. Vuori also plans more than 100 U.S. store openings over the next five years while expanding its product assortment and investing in infrastructure and people. The brand is increasing sustainability efforts, partnering with Climate Neutral and CleanHub, offsetting carbon and plastic footprints and aiming to eliminate 80% of plastics from its shipping and supply chain by 2022. Vuori is a Southern California athletic brand that began by selling shorts, sweatshirts, hoodies and t-shirts in a muted palette aimed at men. It retails through partners such as REI, Nordstrom, Equinox and Core Power Yoga. Individual items range from about $32 for shirts and hats to $188 for its most expensive jacket. The company was founded by Joe Kudla and is described in the article as four years old. Vuori says it is profitable. Norwest said it will support the team as they continue to bring new products to market.

Total raised

$1.3B

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2024