W is a men's personal care brand founded by Jake Paul that offers better-for-you hair, body, and face products formulated without phthalates, parabens, harsh sulfates, or artificial dyes and infused with vitamins such as Magnesium, Biotin, and Vitamin E. The collection, available in three scents, launched last month exclusively at Walmart as a retail-first play. W's launch is reported as the best in Walmart's 'Emerging Brands' category history, having blown past seven figures in sales and on track to hit north of $50M in sales by the end of its first year. The company says it will use capital to support SKU and retailer expansion as it pursues growth. Jake Paul and co-founder Geoffrey Woo invested personal capital into the business, and Woodie Hillyard serves as CEO. W has also assembled celebrity co-owners and brand ambassadors, including Sean O'Malley and Rubi Rose, to drive awareness and distribution.

Total raised

$14M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2024